Business Development Award

Dynamism and agility are often the attributes that can help a business stay one step ahead, and the Business Development Award seeks out those companies which are able to innovate in order to boost their competitiveness.
Sponsored by Howes Percival the Business Development Award provides the opportunity for businesses which have combined innovation and commercial acumen to grow significantly to be recognised for their achievements.



This popular category provides the opportunity for businesses which have grown significantly to receive recognition for their achievements.
The winner will have demonstrated how it has grown its overall business through innovation and planned development, supported by strategic investment. This may, for example, have been achieved by the implementation of a new strategy, the launch of a new product or service or through a successful merger or acquisition.
The judges will be looking at how the development has been reflected in increased turnover and employment and, most importantly, in enhanced profitability. They will also focus on sustainability and the long term goals and strategy that have been put in place to maintain financial security and success.

Winner: Richardsons Leisure

Last year saw the completion of a five year vision and strategy for the Richardsons’ business started in 2009. Over that time period the business has grown and changed to focus on delivering family holidays on land or water in Norfolk and on the Broads. The business has also radically changed its approach to marketing with investment in teams and campaigns across multiple channels which have had a strong impact on bookings and more importantly brand awareness designed to make Richardson’s synonymous with the Broads. This extends to a range of local sponsorships including many broads area football teams. The business has now grown to a team of circa 390 in peak times and more than 300 staff to date has undertaken customer service training schemes as part of the business commitment to customer service excellence.
The last year has seen an expansive programme of investment and acquisition in core strategic areas that will ensure this strong growth will continue.

"The EDP Business Awards are a real celebration of all that's great about our businesses here in Norfolk. Each of our categories is a recognition of the strength and depth of our local economy."Ben WoodsEDP Business Editor