Traditional Norfolk Poultry

Heritage combined with innovation is at the heart of the work carried out by Traditional Norfolk Poultry, winners of the Food and Farming Excellence category.

Based in Shropham, near Attleborough, the firm impressed the judges with their innovation and marketing as well as their commitment to animal husbandry, the environment and staff welfare.

The business has enjoyed a stellar year, with the launch of a unique exclusive Norfolk Black Chicken, which has taken four-and-a-half years of intensive research to develop.

Since it was founded in 1988, the business has grown from a smallholding concern to an award-winning business.

Greg Smith, representing the sponsor, Royal Norfolk Agricultural Association, said: “We were looking for companies who go the extra mile, taking a brilliant product and bringing it to the customer and we found some excellent examples.”

The award win is the latest in a string of success for the firm.

It was recently named Poultry Farmer of the Year at the recent Farmers’ Weekly Awards and also secured an innovation award and Agricultural Supplier of the Year award from Sainsbury’s.

The award was collected by Julie Eccleston and Andy Holt who said they had been growing free range poultry for 25 years.

Mr Holt said: “We believe the quality of the birds’ welfare reflects in the product; all our birds come from East Anglia and animal welfare is very important to us.”

Ms Eccleston said: “This award is a fantastic achievement and it is very difficult to put in words what it means.

“Thanks must go to everyone who has had a part to play.”

 

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6 November 2014 Norfolk Showground
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"We are very clear that these awards are about broadcasting far and wide the message that our business community has plenty to offer and contribute to our economic success as a region and the wider economic good."Shaun LowthorpeEDP Business Editor